6 Top Reasons Managers Don’t Coach

Your #1 priority as a Manager is to develop your people.  Building a “team of ultimate fighters” isn’t going to happen overnight.  However, by implementing a step by step approach over time, you will have a winning team, and be able to make quicker decisions.  Being a coach is a vital part of your job.  Not only do your employees look to you for direction, they need on-going coaching to understand and measure where they are today, and what steps to take to achieve greatness.

“Effective coaches focus on what they can do now to make what they want to happen in the future happen.” – Jim Stanley

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The Prescription for Keeping Top Performers

In June 2014 a Forbes article circulated on LinkedIn entitled, “Employees Who Stay In Companies Longer Than Two Years Get Paid 50% Less”.  Within the article were some startling statistics:

  • The average raise an employee can expect in 2014 is 3%, but given the cost of inflation, it actually amounts to more like 1% in additional spending power.
  • If an employee leaves a company, however, they can look forward to a 10%-20% increase in salary. In extreme cases, they may even see as much as a 50% increase.  As well as the overall costs of replacing an employee when truly analyzed can cost your company thousands of dollars.  In fact, statistics state that it costs:

What these statistics show us is that it is more advantageous for employees to leave their current situation and change jobs than be loyal.  As managers, it can feel like your staff are jumping ship left and right for greener fields elsewhere.  How does one create an environment of retention against the trends?

  • For entry-level employees, it costs between 30% and 50% of their annual salary to replace them.
  • For mid-level employees, it costs upwards of 150% of their annual salary to replace them.
  • For high-level or highly specialized employees, you’re looking at 400% of their annual salary.                (Ross Blake of Retention Associates)

Have a Retention Plan:

Most managers do not actually sit down and develop a plan about how you cultivate an environment that keeps your employees there.  Here are key prescriptions that are needed:

Step 1: Frequent Recognition

  • Recognition from Managers to Direct Reports
  • Recognition from Colleagues
  • Know results, qualities & behaviors you want to reinforce
  • Be Creative

Out of ALL the activities you engage in as a LEADER, “Catching people doing things right” –and recognizing them for it –needs to be one of your TOP PRIORITIES!

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