Summer’s in full swing and it seems like every week holds a holiday or employee vacation. All of that disruption can wreak havoc on your productivity and leave projects lingering. Sales can take patience and juggling through all the craziness of summer schedules. Be intentional and implement these 7 tips to skyrocket your sales.
Here are 7 quick tips to keep summer sales flowing:
1. Plan Your Day
It is easy to give in to the summer idea of relaxation however it is important to keep activity moving through the summer months. Taking 15 minutes at the end of your day to plan tomorrow can increase your activity
2. Create Urgency
It is easy for prospects to use the summer as an objection and a reason to put off meeting until later. Create urgency by stating the value of what you have to offer and how it will benefit them with immediate results.
3. Build Relationships
Summertime activities are a great way to build relationships for future business. Whether it is on the golf course or at a community event there are lots of opportunities for networking in the summer months. Make it a goal to attend a few key events each summer.
4. Use Any Down Time to Increase Learning & Leverage Your Time
If you experience a block of time with nothing scheduled use that time wisely to become a product expert. 30 minutes spent each day learning products can lead to increased confidence. Make it a goal to become an expert on one product line that you offer.
5. Know Your Vertical Markets
Business can have seasonality. Know which vertical markets are slower in the summer months and target those prospects now. Don’t let them slip by during these crucial weeks. The window of opportunity is open now!
6. Use Trigger Events
Make sure to watch for trigger events as companies hire new staff and contacts you have move to other companies. Watch and connect with individuals when changes are made.
7. Drop By
Prospecting in person during the summer months is fun. The weather is ideal for getting out and meeting as many potential prospects as you can. Create a fun leave behind that will make sure you are remembered! And make follow up a priority – don’t let those potential customers slip away!
Summer is a great time to keep building your pipeline and making new connections. Don’t be lazy as if it is a day at the beach. Be strategic and see those summertime sales add up!
