In sales there has always been a controversy about voicemail. Do you leave one or not? In today’s busy B2B sales market, voicemail gets over-looked as a key sales strategy. Did you know that the average sales representative leaves about 16 hours of voicemail in a month? That is a lot of voicemail! Why then are we not strategizing this important tool more? Use voicemail as a valuable prospecting tool.
Most of the time sales people put little thought into what happens after the BEEP.
“Hi, this Bob with ABC Company. I would love to speak with you. Give me a call back at 555-5555.”
Voicemail is a tool that you have complete control over. After the BEEP – is your chance to shine!
Here are a few tips to build a strong voicemail strategy:
1. What results do you desire from the voicemail? Define the action that you are looking for so that you can create the right call to action. Are you looking for a call back? Are you looking to connect online? Are you looking for them to take your call the next time? When you define the specific result you desire, then you can craft a proper message. 2. Keep the message short and purposeful (Value Proposition)
“ Tony, this is Steve from ABC Company. The reason for my call is that recently we were able to help XYZ Company improve their efficiency and reduce overall costs by 18% and I wanted to see if it would make sense for us to have a quick conversation about that and see if your company could benefit as well.
Give me a call at 555-5555.
Again, my name is Steve from ABC Company 555-5555”
3. Build a story
Do not leave the same voicemail each time you call. Have a variety of voicemails to leave. Each one different and intriguing. Build a story. Reference different companies and various results each time. Keeping in mind each time what the result is that you are looking for.
4. Practice your voicemail
Too many times as sales representatives we just wing it! Too many times the sales representative says whatever comes to mind. NO! That is why you are not getting the results that you are looking for and you found it ineffective. You need to listen to your own voicemails. Get input from your team members and management. Voicemail is leaving a first impression – make it a great one!